Latinx and The Linguistic Revolution

  You may have heard that it is now perfectly acceptable to use “they” when referring to a single person. The old “he/she” rule is now passé. In fact, the singular “they” was named Word of the Year in 2016 by over 200 linguists who make up the American Dialect Society. “They” is a gender-neutral…

Taking your Copywriting Global

  Creating a great ad campaign and other materials to promote your business, isn’t easy.  Adapting this material to foreign audiences is even harder.  Whether you’re preparing an international advertising campaign or trying to reach the diverse US market, you’ll need an experienced transcreator – that is, a translator who’s a whiz at localization (adapting…

Choosing a Translation Vendor for your Market Research Surveys

Technology has made it easier now than ever to reach and assess the global pharma audience using online surveys to obtain physician prescribing behavior. But undertaking this relies heavily on response rates. How can you boost these rates globally?  You need a specialized translation partner —one who understands the goals and strategies you are using,…

Being an Expat: The Rewards

  Reasons for becoming an expat or expatriate, a person temporarily or permanently residing in a country other than that of their birth, are as varied as the people who call themselves expats. For many, the reason is financial benefits and most are required to relocate because of their jobs. Some become expats for adventure,…

Translation for Advertising: Bring in Your Crazy Aunt

In a world teeming with different language and cultures, what does it take to reach the international consumer? What is the role of translators who need to make intelligible a certain perspective while still staying attuned to linguistic modes and cultural idiosyncrasies? How can creative teams communicate their messages, slogans, logos and branding while avoiding…

Learning a New Language? Give it 10,000 Hours.

Many people wonder how long it takes to learn a second language. Well, the answer is about 10,000 hours. Just ask Malcolm Gladwell, author of “Outliers.” But before we discuss Mr. Gladwell, let’s talk about what other people say first. Most people can agree that you get out what you put in. Some companies claim…