This ongoing series will provide succinct guidance to buyers of translation services.
Great buyers know how to shop around. But the trick to this is knowing how to compare different pricing bids. First, know what is important to you—is speed more important than accuracy? Or is precision the most desirable? Once you know this, you can more evenly compare what an agency is offering.
Also, try not to compare the final price on an estimate. Because word counts and proofreading hours can vary, looking at the rates and the assumptions will allow you to compare apples to apples.