Psychology and Ethnicity: Two Great Tastes

When launching any product, good market research is key. Pharmaceutical company marketing strategies have many stakeholders: doctors and regulators, those that pay and those that consume.  Physician interviews and focus groups offer quantitative and qualitative information to identify the best positioning for capturing market share but often the patient is secondary in the conversation. As…

From Afterthought to Strategic Component

When it comes to global market research, translating marketing materials is considered a necessary, but tedious, final step in the process.  It doesn’t have to be.  Instead of an afterthought, make your translation team part of the initial strategy.  The following suggestions can help reduce costs and create efficiencies: Involve Your Translation Team Early in…

Culture-Based Triggers

There are many psychological predictive models that attempt to explain human health behavior.  From the old school Health Belief model, through the theories of Reasoned Action and Planned Behavior to the more recently revised PRECEDE-PROCEED and Transtheoretical (TTM) models, there are many theories behind what makes us get off the couch and do something about…

The Times They Are A-Changin’

by Bob Dylan Come gather ’round people Wherever you roam And admit that the waters Around you have grown And accept it that soon You’ll be drenched to the bone If your time to you Is worth savin’ Then you better start swimmin’ Or you’ll sink like a stone For the times they are a-changin’.…