Taking your Copywriting Global

  Creating a great ad campaign and other materials to promote your business, isn’t easy.  Adapting this material to foreign audiences is even harder.  Whether you’re preparing an international advertising campaign or trying to reach the diverse US market, you’ll need an experienced transcreator – that is, a translator who’s a whiz at localization (adapting…

Translation for Advertising: Bring in Your Crazy Aunt

In a world teeming with different language and cultures, what does it take to reach the international consumer? What is the role of translators who need to make intelligible a certain perspective while still staying attuned to linguistic modes and cultural idiosyncrasies? How can creative teams communicate their messages, slogans, logos and branding while avoiding…

Translating Your Website? Keep These Tips in Mind

When you think about expanding into international markets, one of the first things you think of is making your website work for the markets you are setting your sights on entering. To obtain international success, expert website translation is essential… along with a few other things… First, do your research Knowing your core target markets…

Improving your global brand management

In our global world, it’s amazing to think that, not too long ago, branching out your company’s reach was pretty much unheard-of.  Still, even though things like faster travel and mass communications have made international business feasible, that doesn’t mean it’s easy.  Some brands try to go beyond borders and fail.  Others manage, but only…

Going International? Avoid these Six Marketing Obstacles

  So you have a great marketing plan in place. It is catchy, thoughtful, and helping customers flock to your business. It is so good, in fact, that you are thinking about entering the international playground. You want to take your business marketing global. Well, there is a lot of marketing work that needs to…

Global Marketing. It’s a Cultural Thing.

Gone are the days when doing business globally took months. Although the world may be getting figuratively smaller in the information age, there are still distinct cultural differences among nations that will influence international marketing efforts. Since companies have a seemingly endless list of possible international partners, knowing a certain culture’s programming will give your…